Film reviews are written by journalists or critique and are printed in magazines, newspapers, film journals or online to support websites/radio based reviews.Television based reviews can be seen on news /current affairs programs.
To promote a film, interviews with the stars of the film are conducted. These reviews tend to be flattering.
Printed reviews can be more critical. A film review is basically a summary of a film viewed. The aim of a review is to provide accurate insights into a recent film, the performance of the cast, the quality of the production, quality of script, costumes and music are noted .
Films seen at the cinema are usually linked to famous actors / actresses and the general public are keen to see these productions. A review can be an introduction to the movie, hopefully an unbiased account capturing the main features of the film.
Reviews can influence whether you see a film or not and tend to go beyond the expensive promotions and advertising often associated with large scale productions, a realistic assessment of the film is offered by the reviewer.
A reviewer usually watches the film once and then writes a review within one to two days. The review may contain a rating based on 5 stars or a score out of ten. A positive review helps promote the film further, influencing sales at the box office.
The reviewer may have access to the official press release and can make an evaluation based on the key aspects noted here. Online film reviews may contain a link to the trailer. The telegraphs review of slum dog millionaire is an example of a positive review. In the main body of the review the reviewer remarks “It takes your breath away at the same time as it makes you want to holler with joy or to grab the person next to you “ (Sukhdev Sandhu). Reviews can evidently be emotionally charged. The reviewer is not a passive consumer, you will get an expressive evaluation. In end of year reviews you might see listed the ten worst/best films of 2010.
